The assessment of pharmaceutical sales representatives by family physicians--does it affect the prescribing index?

Physicians' prescribing patterns depend on fixed and influence-sensitive factors. The latter include the influence of interactions with the pharmaceutical industry. To determine whether the assessment of pharmaceutical sales representatives (PSRs) by family physicians was associated with their actual prescribing index. Cross-sectional anonymous postal study. We included all family physicians working in practice settings in Slovenia in 2011. Slovenian family physicians' surgeries. Prescribing index of Slovenian family physicians. We received 247 responses (27.6% response rate). A prescribing index >100% was present in 57 (23.1%) of the respondents. Multivariate analysis revealed that working in regions of Slovenia other than the central region might be associated with a prescribing index >100%. Assessment of PSRs by family physicians was not significantly associated with a prescribing index >100%. The assessment of PSRs by family physicians does not have any substantial correlations with their prescribing index.