Language shift the case of Punjabi in Sargodha Region of Pakistan

This paper examines the linguistic scenario of Punjabi (second major language in Pakistan after Urdu) in Sargodha and the social mechanism which poses threat to the sustainability of Punjabi on a broader scale. It deals with the attitudes, causes and effects of the language shift from Punjabi to other languages due to prestige, modernity and social mobility issues. Triangulation (Questionnaires from n=80 and In-depth interviews from n=3) was used in order to observe the trends of shift. The findings exhibit that Punjabi speakers are not so loyal to their language, Punjabi language shift is a real not perceived phenomenon and a day may not be far away when Punjabi will be considered endangered language in Pakistan. Key Words: Punjabi, Language Shift, Language Loyalty