ID3 Algorithm to Identify Customer Loyalty Factor at Semarang Ceramics Company

ID3 Algorithm to Identify Customer Loyalty Factor at Semarang Ceramics Company

The aim of this research is to identify the customer loyalty at a Semarang ceramics company. The research process uses ID 3 algorithm and 5 SERVQUAL attributes, reliability, assurance, tangible, empathy, and responsiveness. Questioner data is the main data, which is analyzed by WEKA 3. 7. 7 software...

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Veröffentlicht in:International journal of computer applications 2013-01, Vol.69 (11), p.1-7
Hauptverfasser: Nugroho, Isadora, Manongga, Danny, Utomo, Wiranto H
Format: Artikel
Sprache:eng
Schlagworte:
Algorithms
Assurance
Ceramics
Computer programs
Customer satisfaction
Indicators
Software
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Zusammenfassung:The aim of this research is to identify the customer loyalty at a Semarang ceramics company. The research process uses ID 3 algorithm and 5 SERVQUAL attributes, reliability, assurance, tangible, empathy, and responsiveness. Questioner data is the main data, which is analyzed by WEKA 3. 7. 7 software. The result of this research is Responsiveness attribute and its indicator quick service to the customer is the main factor which is influence the customer loyalty.
ISSN:0975-8887
0975-8887
DOI:10.5120/11883-7900