Sound Carriers.(How a Leather Designer Keeps Musicians Traveling in Style)

Ryan Barr, founder of WhippingPost.com, is a musician who appreciates vintage design. WhippingPost is an online business that manufactures durable leather products for musicians. His first product line featured leather guitar cases priced at $825, but the high price point limited the company's...

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Veröffentlicht in:	Entrepreneur (Santa Monica, Calif.) Calif.), 2012-12, p.94
1. Verfasser:	Taylor, Judy Sutton
Format:	Magazinearticle
Sprache:	eng
Schlagworte:	Businesspeople Company business management Company marketing practices Electronic commerce Entrepreneurs Entrepreneurship Leather & leather products Leather industry Management Marketing Musicians & conductors Officials and employees Practice Revenue Startups
Online-Zugang:	Volltext
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Beschreibung
Zusammenfassung:	Ryan Barr, founder of WhippingPost.com, is a musician who appreciates vintage design. WhippingPost is an online business that manufactures durable leather products for musicians. His first product line featured leather guitar cases priced at $825, but the high price point limited the company's customer base. Barr started marketing 'picker's wallets' in 2011 in order to focus on a more affordable product. He spent his first year in business designing products, managing the Web Site, and dealing with order fulfillment.
ISSN:	0163-3341