Analysis of the Sports Tourism Resources of Urban Agglomeration and the Strategy on Marketing Development

The construction of Urban Agglomeration pushes forward the rapid development of regional economy and people's living standard. There are lots of sports tourism resources such as moutains, water and Wushu, etc., and they offers basis of the development of sports tourism. There are some problems among the sports tourism resources of Urban Agglomeration, such as unity character of sports tourism, less effect and scone, less level of advertisement, lower level of arrangement. The author puts forward some marketing programs about it as follows: Creating refined product and constructiing Urban Agglorneration to promote the rapid development of sports tourism economy; constructing "Zhengzhou-Xian Two-Hour Tourism circle" to strength the sports tourism cooperation of mid-west Area; Building the sports brand to consolidate and develop the customer market; Strepthening the training and introduction of sports tourism specialized talents to improve the management and service level of sports tourism.