Plain cigarette packaging begins in Australia

First they began using more emotive descriptors and then they changed the alphanumeric codes printed on their cigarettes. "Nothing slips through the tobacco companies, absolutely nothing...But there is a long history of tobacco companies trying to find loopholes and then coming back and saying 'Oh gosh, terribly sorry, did we miss that?'" The media attention hasn't hurt either, increasing interest in Peter Stuyvesant cigarettes, according to a spokesperson for producer Imperial Tobacco.