In Top Gear

In Top Gear

When Wei Jianjun took charge of Great Wall Motors in 1990, the privately owned automaker, based in Baoding, north-China＇s Hebei Province, had heen in the red for years. Wei decided to focus the company on pickup truces, which is still a ＂＇niche vehicle＂ in the Chinese market.

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Bibliographische Detailangaben
Veröffentlicht in:Beijing review 2012-10, Vol.55 (42), p.32-33
1. Verfasser: Yaqing, Deng
Format: Magazinearticle
Sprache:eng
Schlagworte:
Automobile industry
Business conditions
Economic conditions
Exports
Sport utility vehicles
Trucks
中国市场
民营
汽车制造商
河北省
长城汽车
高档
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Beschreibung
Zusammenfassung:When Wei Jianjun took charge of Great Wall Motors in 1990, the privately owned automaker, based in Baoding, north-China＇s Hebei Province, had heen in the red for years. Wei decided to focus the company on pickup truces, which is still a ＂＇niche vehicle＂ in the Chinese market.
ISSN:1000-9140