Globalisation And The Human Mind -- Part II

In the first part of this presentation (I. Ribaric: Globalisation and Human Mind, Facta Universitatis, Series: Philosophy, Sociology, Psychology and History, Vol.9.No I. 2010, pp 15-21. -- http: //facta.junis.ni.ac.rs/pas/pas2010/pas2010-02.html) we presented the starting point of this contemplation. The human mind participates in the development of human society and humankind by means of the feedback effect: a world created by the human mind. Based on scientific facts, we can infer that the nature of the human mind is determined by a mixture of two qualities of equal importance: individual independence (autonomy as the psychological underpinning of "individualism") and social dependence (socialization as psychological underpinning of "collectivism"). The nature of the human mind matches ethical utilitarianism, which holds that a moral agent should treat one's self (the subject) with no higher regard than one has for others, but that one should also not sacrifice one's own interests to help other' interests, so long as one's own interests are substantially equivalent to others' interests and well-being. In the society of the information age the classical external incentive system for human activity, material reward (compensation) or moral reward (social prestige) is joined by the intrinsic incentive system derived from the nature and needs of the human mind (interest or enjoyment of the task itself, because it is interesting and satisfying in itself, the motivation to participate and contribute). The drawback of ideology of neoliberal economy is fragmented ethics: individual ethics: laissez-faire market ethics: ethics of firms, corporations, banks -- each of them are expected to increase their own wealth and finance for the benefit of their own shareholders: ethics of financial systems (greed justification): poorly regulated and legal "lobbying" (the vote can be freely "sold"): at the international level local interests are often masked by false ethical behavior (some international aids): The fragmented ethics of a neoliberal economy and society has resulted in frequent economic meltdowns that cannot be explained by theories of business cycles alone. Frequent, destructive violence in the streets of many towns and regions in the world are manifestations of the general dissatisfaction and apathy of the masses due to poverty, lack of prospects, expectancy and hope (as opposed to the initiative and unity of the elites). In the globalized society of the age of