What Jack Welch Could Learn From Rupert Murdoch

After the US Bureau of Labor Statistics released its latest US unemployment report on Oct 5, former General Electric CEO Jack Welch set off a social media firestorm with a single tweet suggesting the Obama administration had doctored the numbers for political gain. The blowback was so fierce that Welch announced he would stop contributing articles to Fortune and Reuters.com following critical coverage of his claims, saying that he would get better traction elsewhere. The key to being successful in the social media space is relatively simple: People want to connect with people more than they want to connect with brands. Welch's adversarial messages and persistent political messaging establishes him in the social space as a person indistinguishable from his political and business affiliations. A word of advice, Welch: When you think about your tweets, focus on being more like News Corp CEO Rupert Murdoch and less like Donald Trump.