Map of nonprofit organization websites in Israel

In this study, we consider the structure and linking strategy of Hebrew websites of several nonprofit organizations. Because nonprofit organizations differ from commercial, educational, or governmental sectors, it is important to understand the ways they utilize the web. To the best of our knowledge, the linking structure of nonprofit organizations has not been previously studied. We surveyed websites of 54 nonprofit organizations in Israel; most of these sites have at least 100 volunteers. We compared their orientation and contents and we built their linking map. We divided the organizations into four main groups: economic aid and citizen rights organizations, health aid organizations, organizations supporting families and individuals with special needs, and organizations for women and children. We found that the number of links inside the special needs group is much higher than in the other groups. We tried to explain this behavior by considering the data obtained from the site‐linking graph. The value of our results is in defining and testing a method to investigate a group of nonprofit organizations, using a case study of Israeli organizations.