Does Multitasking Increase or Decrease Persuasion? Effects of Multitasking on Comprehension and Counterarguing

This study examined the effects of multitasking on persuasion, including comprehension and counterarguing of persuasive messages, which were presented in three different contexts: (a) nonmultitasking with full attention paid to the message, (b) multitasking with primary attention paid to the message...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Journal of communication 2012-08, Vol.62 (4), p.571-587
Hauptverfasser:	Jeong, Se-Hoon, Hwang, Yoori
Format:	Artikel
Sprache:	eng
Schlagworte:	Attention Cognition & reasoning Communication Communication research Contextual analysis Forecasts Messages Multitasking Persuasion Studies
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!