Corporate Citizenship: Panacea or Problem? The Complicated Case of Hindustan Unilever
In this paper I examine the dilemma between being a market leader and a corporate citizen in the case of Hindustan Unilever Ltd. Grounded in secondary data collected from various published sources, I uncover the contradictions that underlie the positive picture of Hindustan Unilever's CSR activ...
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| Veröffentlicht in: | The journal of corporate citizenship 2011-12, Vol.44 (44), p.9-28 |
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| container_title | The journal of corporate citizenship |
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| creator | Poonamallee, Latha |
| description | In this paper I examine the dilemma between being a market leader and a corporate citizen in the case of Hindustan Unilever Ltd. Grounded in secondary data collected from various published sources, I uncover the contradictions that underlie the positive picture of Hindustan Unilever's CSR activities. By drawing on corporate social responsibility and stakeholder theories, I highlight how difficult it is to categorise an organisation as solely positive or negative in its impact on its social and physical environment. I conclude by arguing that we need more sophisticated evaluative frameworks to understand and evaluate real-world initiatives in this area. |
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| identifier | ISSN: 1470-5001 |
| ispartof | The journal of corporate citizenship, 2011-12, Vol.44 (44), p.9-28 |
| issn | 1470-5001 2051-4700 |
| language | eng |
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| source | EBSCOhost Business Source Complete; JSTOR Archive Collection A-Z Listing |
| subjects | Achievements and awards Base of the pyramid Business structures Case studies Chemical industry Citizenship Corporate citizenship Corporate responsibility Corporate social responsibility Corporations Diversified companies Economic principles Herbicides Leadership Management theory Marketing research Personal empowerment Pesticides industry Physical environment Prahalad, C.K Secondary analysis Soaps Social aspects Social environment Social responsibility Studies |
| title | Corporate Citizenship: Panacea or Problem? The Complicated Case of Hindustan Unilever |
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