Corporate Citizenship: Panacea or Problem? The Complicated Case of Hindustan Unilever
In this paper I examine the dilemma between being a market leader and a corporate citizen in the case of Hindustan Unilever Ltd. Grounded in secondary data collected from various published sources, I uncover the contradictions that underlie the positive picture of Hindustan Unilever's CSR activ...
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Veröffentlicht in: | The journal of corporate citizenship 2011-12, Vol.44 (44), p.9-28 |
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Format: | Artikel |
Sprache: | eng |
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Zusammenfassung: | In this paper I examine the dilemma between being a market leader and a corporate citizen in the case of Hindustan Unilever Ltd. Grounded in secondary data collected from various published sources, I uncover the contradictions that underlie the positive picture of Hindustan Unilever's CSR activities. By drawing on corporate social responsibility and stakeholder theories, I highlight how difficult it is to categorise an organisation as solely positive or negative in its impact on its social and physical environment. I conclude by arguing that we need more sophisticated evaluative frameworks to understand and evaluate real-world initiatives in this area. |
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ISSN: | 1470-5001 2051-4700 |