"Two markets, two universities": an experimental, cross-cultural, and cross-institutional course using online educational technologies

"Two markets, two universities": an experimental, cross-cultural, and cross-institutional course using online educational technologies

This paper discusses the development and implementation of a technology-based, cross-cultural and cross-institutional undergraduate marketing course titled "Two Markets, Two Universities," offered by the University of Massachusetts Boston and the University of Pannonia in Veszprem, Hungary...

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Veröffentlicht in:Human architecture 2011-07, Vol.9 (3), p.37-49
Hauptverfasser: Romar, Edward J, Sas, Annamaria, Yukhananov, Irene, Girelli, Alan, Hristov, Teddy
Format: Artikel
Sprache:eng
Schlagworte:
Boston, Massachusetts
Business education
Core curriculum
Critical thinking
Crosscultural Differences
Cultural differences
Curricula
Curriculum planning
Distance Education
Globalization
Hungary
Innovations
Instructional design
Internet
Learning
Marketing
Markets
Massachusetts
Meetings
Methods
Small business
Studies
Technological change
Universities
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Beschreibung
Zusammenfassung:This paper discusses the development and implementation of a technology-based, cross-cultural and cross-institutional undergraduate marketing course titled "Two Markets, Two Universities," offered by the University of Massachusetts Boston and the University of Pannonia in Veszprem, Hungary. It outlines the course strategy, structure and results as well as the challenges in offering a cross-cultural and cross-institutional course to undergraduates.
ISSN:1540-5699