Cleon's hidden appeals (Thucydides 3.37–40)

πƤΟƩ ΗΔΟΝΗΝ ΛΕƮΕΙΝ At 2.65 Thucydides says of Pericles that he did not speak to please (πρòς ήδoνν λέγειν): he had no need of such means for acquiring influence, since he already enjoyed it because of his recognized merits. But his successors were on the same plane as one another, each one striving to establish himself as the man first in influence with the demos. And in this drive for ascendancy, they began to allow the people's pleasures to shape the advice they gave (༐τράπoντo καθ’ ήςoνàς τŵ δήμω καì τà πράγματα ༐νδιδóναι).