Dressing up businesses in the colours of success

Dressing up businesses in the colours of success

Looks at the increasing use of professional image consultants by companies. It is less expensive and more cost-effective to work on the image and identity of individuals within a corporation than to change the corporate image through new logos and livery that do not necessarily change staff attitude...

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Veröffentlicht in:Times (London, England : 1788) England : 1788), 1993-11, p.38-38
1. Verfasser: McKee, Victoria
Format: Artikel
Sprache:eng
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container_title Times (London, England : 1788)
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creator McKee, Victoria
description Looks at the increasing use of professional image consultants by companies. It is less expensive and more cost-effective to work on the image and identity of individuals within a corporation than to change the corporate image through new logos and livery that do not necessarily change staff attitudes.
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identifier ISSN: 0140-0460
ispartof Times (London, England : 1788), 1993-11, p.38-38
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source Cengage:SHEDL:Cengage The Times Digital Archive (1785-2019) SHEDL 2020-2023; InfoTrac Custom Newspapers; Gale In Context: Global Issues; Gale OneFile: News; Times Digital Archive 1785 Onwards; Cengage:WHEEL:Cengage The Times Digital Archive (1785-2019) WHEEL 2020-2023; InfoTrac Custom; Cengage:Jisc Collections:Cengage The Times Digital Archive (1785-2019) 2020-2023; Gale Business: Insights
title Dressing up businesses in the colours of success
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