Dressing up businesses in the colours of success
Looks at the increasing use of professional image consultants by companies. It is less expensive and more cost-effective to work on the image and identity of individuals within a corporation than to change the corporate image through new logos and livery that do not necessarily change staff attitude...
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| Veröffentlicht in: | Times (London, England : 1788) England : 1788), 1993-11, p.38-38 |
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| 1. Verfasser: | |
| Format: | Artikel |
| Sprache: | eng |
| Online-Zugang: | Volltext |
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| Zusammenfassung: | Looks at the increasing use of professional image consultants by companies. It is less expensive and more cost-effective to work on the image and identity of individuals within a corporation than to change the corporate image through new logos and livery that do not necessarily change staff attitudes. |
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| ISSN: | 0140-0460 |