Fiell's day

Profile of Charlotte and Peter Fiell as they launch Fiell Publishing. They say they were convinced of the opportunities that exist in illustrated design publishing when noticing the lack of imaginative competition in this sector at the London Book Fair. Having learnt everything they need to know about publishing as Taschen editors they are convinced they can publish books with broad appeal on a commercial basis. The branding will be crucial, as Peter Fiell explains: "If we do a book on something, it has to be definitive. The Bible, or forget it. And it has to have a clear, focused idea, and a moral underpinning. Yes, this is a book about beautiful design, but it is more about the idea that if you buy something well, you buy it once. We were talking about eco-design back in our first book 20 years ago. And what this is ultimately about is the essence of sustainability". (Quotes from original text)