Field marshalls DK

Interview with Peter Field, c.e.o. of Dorling Kindersley Worldwide, about its move to India, the publisher's most radical shift since it was bought by Penguin a decade ago. The move is a bid to improve profitability, the strategy involving cuts in frontline list and in areas such as business and lifestyle while focusing on flagship titles and brand name authors. Field says that job losses in the UK are over, that creative direction will remain London-based and that expansion in India will be rapid. He points out that this isn't really a new venture as DK has long had an India operation and he himself ran Penguin India for ten years. He is optimistic about the company's future as an illustrated reference publisher in the digital age mainly because it is such a highly trusted brand. (Quotes from original text)