Cost-Raising Strategies

This paper studies a variety of strategies by which firms could disadvantage rivals by raising their costs. In this paper, we show that strategies designed to raise rivals' costs have a number of advantages over predatory pricing: They are credible, do not necessarily require the victim to exit...

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Veröffentlicht in:The Journal of industrial economics 1987-09, Vol.36 (1), p.19-34
Hauptverfasser: Salop, Steven C., Scheffman, David T.
Format: Artikel
Sprache:eng
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Zusammenfassung:This paper studies a variety of strategies by which firms could disadvantage rivals by raising their costs. In this paper, we show that strategies designed to raise rivals' costs have a number of advantages over predatory pricing: They are credible, do not necessarily require the victim to exit, and do not necessarily require the existence of classical market power. The paper sets up a general model, proves a number of general results, and then applies the model to specific strategies involving "overbuying" inputs and vertical integration.
ISSN:0022-1821
1467-6451
DOI:10.2307/2098594