Evaluating strategic actions for a Greek publishing company

The main objective of this paper is to structure a real world investment problem in the publishing sector as a multicriteria decision problem in order to support a large Greek publishing company in making its specific strategic decisions. As a first step of the proposed approach a set of twelve publ...

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Veröffentlicht in:	Operational research 2012-08, Vol.12 (2), p.253-269
Hauptverfasser:	Alexopoulos, S., Siskos, Y., Tsotsolas, N., Hristodoulakis, N.
Format:	Artikel
Sprache:	eng
Schlagworte:	Business and Management Case studies Company structure Computational Intelligence Criteria Decision making Decision support systems Expenditures Financing Flexibility Investment Management Science Market shares Markets Multiple criteria decision making Operating costs Operational research Operations Research Operations Research/Decision Theory Original Paper Print advertising Publishing industry Readability Strategic management Strategy Studies
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