Evaluating strategic actions for a Greek publishing company

The main objective of this paper is to structure a real world investment problem in the publishing sector as a multicriteria decision problem in order to support a large Greek publishing company in making its specific strategic decisions. As a first step of the proposed approach a set of twelve publishing products in the Greek market is identified. Afterwards the distinct set of incremental impacts as tangible results of these actions is determined by taking advantage of the system’s competitiveness, effectiveness and flexibility. Then a consistent family of nine criteria reflecting the company strategy is structured. Finally, the paper outlines the implementation of the ELECTRE II multicriteria method which is adapted to true evaluation criteria so as to rank order the strategic actions and to provide an adequate and efficient decision support.