Robert Is Here, along with his family

At an intersection near Everglades National Park in Florida City, Florida, a large sign atop a farm stand proclaims, "Robert Is Here." Fifty-two years ago, Robert Moehling, age 6, was instructed by his father to sell the family farm's cucumbers at a roadside stand. No one stopped. His...

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Veröffentlicht in:Family business 2012-03, p.80
1. Verfasser: Brzozowski, Carol
Format: Magazinearticle
Sprache:eng
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Zusammenfassung:At an intersection near Everglades National Park in Florida City, Florida, a large sign atop a farm stand proclaims, "Robert Is Here." Fifty-two years ago, Robert Moehling, age 6, was instructed by his father to sell the family farm's cucumbers at a roadside stand. No one stopped. His father painted a sign with "Robert Is Here" in large red letters. The next day, the youngster sold all of the cucumbers. Today, Robert Is Here Fruit Stand and Farm is a South Florida landmark that attracts locals and tourists from around the world. The farm ships fruit all over North America.
ISSN:1047-255X