Probing Factors Affecting Knowledge Sharing Behavior of Pakistani Bloggers

The objective of this study is to identify those factors that affect the knowledge sharing behavior of individuals in the context of blogs of Pakistan. A research model has been developed, which consists of six construct derived from three well known theories namely Innovation Diffusion Theory, Social Capital theory and Theory of Reasoned Action. This theoretical model was tested empirically by conducting web based survey. Questionnaire was used as an instrument for data collection from 120 bloggers. Partial Least Square technique was employed to test the model. Four out of five hypotheses were confirmed. This study confirmed that relative advantage, attitude and social interaction ties have significant influence on intention to share knowledge and intention to share knowledge is a predictor of actual knowledge behavior. This study has several implications for professional and academic institutions.