Health Claims Regulations: Voices from Korean Consumers and Experts

Processed foods such as milk and cereal are allowed to use health claims limitedly. The purpose of this study was to document consumers and experts about their opinions on the permission of health claims on processed foods. We conducted a national survey of 1,000 adults and interviewed 16 experts. We found that consumers were generally favorable toward the permission of health claims on processed foods. Experts emphasized strict, scientific review by a government agency, effective consumer education, and cautious claims such as warnings and daily intake claims.