Lessons from an online debate about measles–mumps–rubella (MMR) immunization

Highlights ► We analysed 466 posts to an online discussion about the MMR vaccine that followed a broadcast of a 2005 documentary regarding the discredited link to autism. ► The forum was dominated by debate about the safety of MMR between critics and advocates of vaccination. ► One third of authors...

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Veröffentlicht in:Vaccine 2012-05, Vol.30 (25), p.3806-3812
Hauptverfasser: Nicholson, Michelle S, Leask, Julie
Format: Artikel
Sprache:eng
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Zusammenfassung:Highlights ► We analysed 466 posts to an online discussion about the MMR vaccine that followed a broadcast of a 2005 documentary regarding the discredited link to autism. ► The forum was dominated by debate about the safety of MMR between critics and advocates of vaccination. ► One third of authors of the posts sought more information but there were not enough health professional authors to address questions. ► Future forums following high profile documentaries about vaccine safety should involve strategic planning by vaccine advocates. This includes pro-active and respectful engagement to ensure that information-seeking parents have their needs met and their trust built.
ISSN:0264-410X
1873-2518
DOI:10.1016/j.vaccine.2011.10.072