Why Innovations are Arguments
Attend almost any conference on innovation, and one will hear someone in the audience ask, Yes, but how are you defining innovation? Why is there no clear, shared meaning of innovation? I believe it is because most executives confuse what an innovation actually is with what an innovation would do fo...
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Veröffentlicht in: | MIT Sloan management review 2012-04, Vol.53 (3), p.95 |
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Format: | Artikel |
Sprache: | eng |
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Zusammenfassung: | Attend almost any conference on innovation, and one will hear someone in the audience ask, Yes, but how are you defining innovation? Why is there no clear, shared meaning of innovation? I believe it is because most executives confuse what an innovation actually is with what an innovation would do for them if they had one. |
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ISSN: | 1532-9194 |