CRM - New York Daily News

With an unprecedentedly volatile economic outlook influencing markets across the United States, the New York Metropolitan Area is no exception to these challenging dynamics. These economic pressures have caused newspapers across the country to reconsider their business models with some even filing bankruptcy to start anew with a fresh business model. In the Metropolitan New York NDM (Newspaper Designated Market), the now common social acceptance of multiple delivery methods of information in the form of print (i.e., newspaper and magazines), the Internet, cable, and TV has reconfigured everyone's assumptions about market penetration and trends. Add the development to have on demand information driven to consumer mobile devices, cell phones, and computers, and the market challenges constitute new approaches and vocabularies. The consumer can have information and the engagement that comes with this information when it is relevant and convenient for him or her. Offline businesses must combine all of their tangible and intangible assets in an effort to offer the customers/consumers every capability to engage with their products in a more interactive approach at the moment when customer demand dictates it. The objective then is to offer a 360-degree approach to customers/consumers that enables them to participate in that engagement at every possible moment. [PUBLICATION ABSTRACT]