Development of a conceptual model to understand international social entrepreneurship and its application in the Ugandan context

While the concept of social entrepreneurship is relatively new, initiatives that employ entrepreneurial capacities to solve social problems have existed throughout history. In this paper, the factors explaining international social entrepreneurial behavior are investigated. The key argument is that behavioral potential, which is at the cognitive level, is influenced by an individual's perceptions toward social enterprise venturing. These perceptions could be related to feasibility, desirability, or propensity to act, among others. Personal, sociological, and environmental variables are linked to decision making through these perceptions. This research is based on literature review and case studies. The analysis indicates that individuals' perceptions or attitudes can explain aspects of their international social entrepreneurial potential. Areas for future research are discussed.