ANTECEDENTS OF THE IMPORTANCE OF PRICE IN PURCHASE DECISIONS/ANTECEDENTES DA IMPORTÂNCIA DE PREÇO NAS DECISÕES DE COMPRA/ANTECEDENTES DE LA IMPORTANCIA DEL PRECIO EN LAS DECISIONES DE COMPRA

This paper analyses the commercial and socio-demographic antecedents of the importance of price in buyers' decisions. The study uses ordinal regression in order to analyze the data obtained from a random sample of consumers of frequently purchased products; these consumers were surveyed in diff...

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Veröffentlicht in:Revista de administração de emprêsas 2011-07, Vol.51 (4), p.370
Hauptverfasser: Diaz, Isabel Maria Rosa, Cataluña, Francisco Javier Rondán
Format: Artikel
Sprache:eng
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Zusammenfassung:This paper analyses the commercial and socio-demographic antecedents of the importance of price in buyers' decisions. The study uses ordinal regression in order to analyze the data obtained from a random sample of consumers of frequently purchased products; these consumers were surveyed in different stores. The results demonstrate that shopping enjoyment and brand loyalty have an influence over the importance of price. However, responsibility for shopping (purchase frequency) does not show a significant relationship. Furthermore, some interesting socio-demographic characteristics were found in the context of the study that can be analyzed in future research. [PUBLICATION ABSTRACT]
ISSN:0034-7590
2178-938X