Situating ourselves linguistically and culturally in psychological reality

Reviews the book, Advances in culture and psychology (Vol. 1) edited by Michele J. Gelfand, Chi-yue Chiu, and Ying-yi Hong (see record 2010-25777-000). Writing late in the last century, David Matsumoto (1999) of San Francisco State University, a recognized author in cross-cultural psychology whose textbooks are frequently used in teaching the subject, claimed, "Cross-cultural psychology as we know it today will cease to exist in the 21st century...". This is an important book that supports Matsumoto’s prediction and verifies that we are already witnessing these changes. During the 21st century, a new direction has been emerging at the intersection of developmental, cognitive, and social psychologies, as well as biology, epidemiology, anthropology, education, political science, and sociology. This new interdisciplinary intersection has become labeled cultural psychology. There are few books published in our discipline that can be recommended to all psychologists, researchers, and students from all content areas, specialty areas, and subspecialties with confidence that there will be something new of interest. This is such a book. The editors have done a superb job representing the interplay between culture and psychology. They have proven the statement by Matsumoto (1999) to be prophetic in predicting an important new role for cross-cultural psychology across disciplines. (PsycINFO Database Record (c) 2016 APA, all rights reserved)