PURPOSE AND THE POWER OF COLLECTIVE AMBITION
Heard enough stories about companies falling hard and failing fast during these tough times?Douglas Ready and Emily Stecker Truelove report on companies that are purpose‐driven to the point that they are strong in spite of the economic recession and are planning to do even better in the future.
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| Veröffentlicht in: | Business strategy review 2011-09, Vol.22 (3), p.17-23 |
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| Hauptverfasser: | , |
| Format: | Artikel |
| Sprache: | eng |
| Schlagworte: | |
| Online-Zugang: | Volltext |
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| Zusammenfassung: | Heard enough stories about companies falling hard and failing fast during these tough times?Douglas Ready and Emily Stecker Truelove report on companies that are purpose‐driven to the point that they are strong in spite of the economic recession and are planning to do even better in the future. |
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| ISSN: | 0955-6419 2057-1607 1467-8616 2057-1615 |
| DOI: | 10.1111/j.1467-8616.2011.00768.x |