Start Spreading the News

Information, news, recommendations and yes, gossip, have always been spread byword of mouth. In the digital age when people share such things, the result is more immediate, expansive and powerful--and how it happens depends a lot less on conversation and more on the links we send. On Facebook, Twitter, YouTube and Linkedln, the reigning method is "word of link," and this strategy also thrives in e-mails and on blogs and Web sites devoted to publishing news and journalism. Here, Briggs emphasizes that word of link's power is like nothing we've experienced before. It's about how they pass along information, share ideas, and expand business in the digital times.