SPOLECENSKÁ ODPOVÉDNOST V LÁZENSTVÍ: SHODY CI ROZDÍLY? (KOMPARATIVNÍ STUDIE CESKÉHO A JAPONSKÉHO PROSTREDÍ)

The starting point of this article is the comparison of selected aspects of Czech and Japanese spa industries, especially the historical roots, the legislative framework, the development of number of spas in recent decades and the concept of traditional Czech and Japanese Spa Industry. Results show that there are differences in the level of overall perception of aspects of corporate social responsibility (CSR) in the Czech Republic and in Japan, differences from the point of view of ordinal perception of various areas and from the point of understanding of the strengths and weaknesses in appraisal of chosen detailed factors. On the other hand, there are certain elements of conformity or partial conformity of perception of various areas and factors of CSR in two such distant countries such as Japan and the Czech Republic, especially in the sector, that has the same natural and medical basis but a different cultural background and realistic method of operation.