SOMETHING OUT OF NOTHING

Humans are not always the best at uncovering patterns from data -- either seeing patterns that are not there or missing ones that are. Consider the following pattern: OXXXOXXXOXOOOXOOXXOO. When a sample of basketball fans saw this sequence, most characterized it as a "run of luck." The seq...

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Veröffentlicht in:	Marketing research (Chicago, Ill.) Ill.), 2011-04, Vol.23 (1), p.5
1. Verfasser:	Grapentine, Terry H
Format:	Artikel
Sprache:	eng
Schlagworte:	Consumer behavior Pattern recognition
Online-Zugang:	Volltext
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