Jeppesen soars with O.R

Jeppesen was founded in 1934 by airmail pilot and aviation pioneer Elrey B. Jeppesen as an outgrowth of his work to compile information about his mail route and the landscape over which he was flying. Jeppesen grew to be the world's leading provider of navigational and operational information and today helps people all over the globe reach their destinations safely and efficiently. Jeppesen depends on operations research (OR) to deliver industry-leading information solutions to customers around the world who depend on them around the clock. OR also is essential to Jeppesen's ability to launch new products and services. It was used to support the introduction of Marine Pilotage Charts, which are similar to aeronautical charts, to the commercial marine market, where such a product was completely unknown. OR is also used to develop and refine business and operational models that facilitate transformation of Jeppesen's core business.