Exploring Investor Decisions in a Behavioral Finance Framework

The first objective of this article is to increase awareness and understanding of individual decision-making biases. The second is to provide FCS professionals with strategies to improve consumer financial decisions. Individual decision biases are presented within the context of a seven-stage decisi...

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Veröffentlicht in:Journal of family and consumer sciences 2010-04, Vol.102 (2), p.56
1. Verfasser: Hayes, Suzanne K
Format: Artikel
Sprache:eng
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Zusammenfassung:The first objective of this article is to increase awareness and understanding of individual decision-making biases. The second is to provide FCS professionals with strategies to improve consumer financial decisions. Individual decision biases are presented within the context of a seven-stage decision process. Proactive consumer educators using a behavioral finance, multi-dimensional approach have the opportunity to have a positive impact on individual financial behavior. (Contains 1 table.)
ISSN:1082-1651
2331-5369