Exploring Investor Decisions in a Behavioral Finance Framework
The first objective of this article is to increase awareness and understanding of individual decision-making biases. The second is to provide FCS professionals with strategies to improve consumer financial decisions. Individual decision biases are presented within the context of a seven-stage decisi...
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Veröffentlicht in: | Journal of family and consumer sciences 2010-04, Vol.102 (2), p.56 |
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Format: | Artikel |
Sprache: | eng |
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Online-Zugang: | Volltext |
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Zusammenfassung: | The first objective of this article is to increase awareness and understanding of individual decision-making biases. The second is to provide FCS professionals with strategies to improve consumer financial decisions. Individual decision biases are presented within the context of a seven-stage decision process. Proactive consumer educators using a behavioral finance, multi-dimensional approach have the opportunity to have a positive impact on individual financial behavior. (Contains 1 table.) |
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ISSN: | 1082-1651 2331-5369 |