The first line of defence

Playing this cross-functional role is the main challenge for NPP. NPP adds a commercial aspect to a project, but [Cameron Tew] explained: "Though the commercial teams provide input into development, commercial values can take a backseat in organisations focused on the R&D aspects of product...

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Bibliographische Detailangaben

Veröffentlicht in:	Pharmaceutical technology Europe 2010-05, Vol.22 (5), p.11
1. Verfasser:	Tew, Cameron
Format:	Artikel
Sprache:	eng
Schlagworte:	Best practice Centralization Clinical trials Control Management Methods New product failure Pharmaceutical industry Prevention Product development R&D Research & development Risk management Support groups
Online-Zugang:	Volltext
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