The first line of defence
Playing this cross-functional role is the main challenge for NPP. NPP adds a commercial aspect to a project, but [Cameron Tew] explained: "Though the commercial teams provide input into development, commercial values can take a backseat in organisations focused on the R&D aspects of product...
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Veröffentlicht in: | Pharmaceutical technology Europe 2010-05, Vol.22 (5), p.11 |
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Format: | Artikel |
Sprache: | eng |
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Online-Zugang: | Volltext |
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Zusammenfassung: | Playing this cross-functional role is the main challenge for NPP. NPP adds a commercial aspect to a project, but [Cameron Tew] explained: "Though the commercial teams provide input into development, commercial values can take a backseat in organisations focused on the R&D aspects of product development, in fact, it is not uncommon for R&D and NPP to speak different languages and have different priorities that can prevent the two groups from understanding and fully valuing each other." |
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ISSN: | 1753-7967 |