IZLEYICILERIN YEREL TELEVIZYON TERCIHLERI VE DEMOGRAFIK ÖZELLIKLER ITIBARI ILE ALGISAL FARKLILIKLARI/THE LOCAL TELEVISION PREFERANCES OF AUDIANCE AND PERCEPTUAL DIVERSIFICATION IN TERMS OF DEMOGRAPHICAL CHARACTERISTICS

This research includes the results of perceptions of the local televisions and the diversifications of the perceptions in audiance minds. The research sample consist to 1000 people in Kayseri. The perceptions are determined by using two groubs statements (15 and 14 statements) by five Likert Scale. According to the demographic characteristics of local television audience, aimed investigating the differences between the perceptions' level of local televisions audience and the perceptions' level of television programs variety of local televisions audience by One-Way ANOVA. Depending on demographic characteristics of local television audience find out differences. Research findings considerably contribute to managers to offer service, determine of business politics, so to increase satisfaction levels of local television audience. [PUBLICATION ABSTRACT]