An exploration of Iranian communication to multiple target audiences

An exploration of Iranian communication to multiple target audiences

State-controlled media use similar message techniques to target specific publics that counterparts in democratic societies use. We explore talking points (attributes) and themes (frames) through content analysis in state-produced propaganda directed at two different audiences. Domestic and internati...

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Veröffentlicht in:Public relations review 2010-09, Vol.36 (3), p.238-248
Hauptverfasser: Sweetser, Kaye D., Brown, Charles W.
Format: Artikel
Sprache:eng
Schlagworte:
Attribute agenda-setting
Audiences
Communication
Content analysis
Iran
Mass media
National security
Propaganda
Public relations
Second-level agenda setting
Studies
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Zusammenfassung:State-controlled media use similar message techniques to target specific publics that counterparts in democratic societies use. We explore talking points (attributes) and themes (frames) through content analysis in state-produced propaganda directed at two different audiences. Domestic and internationally targeted propaganda ( N = 1491) from Iran regarding the issue of regional security was reviewed. Results indicated Iran emphasized different attributes and frames based on audiences. Themes about enemy correlated, and relationships between officials and themes were explored.
ISSN:0363-8111
1873-4537
DOI:10.1016/j.pubrev.2010.03.005