Conveying the Role of Professional Farm Managers to Potential Clientele

Many farmland owners opt to work directly with farmer-tenants while others choose to hire a professional farm manager to assist in the management of their land. As absentee landownership increases and more landowners become less associated with farming, professional farm managers have increased opportunity to communicate their role to potential clientele. Some landowners have an opportunity to make the most of their situation by enlisting the services of a professional farm manager, but only if they know what can be expected from a professional farm manager. We discuss some of the benefits and disadvantages to landowners and tenants of professional farm management and how professional farm managers can convey these ideas to potential clients and assist landowners to choose the best farm manager for their farm.