El reportaje multimedia como género del periodismo digital actual. Acercamiento a sus rasgos formales y de contenido/The multimedia report as a genre of current digital journalism. An approach to its formal and content features

The research belongs to the studies about the message and it is linked to the researches carried out at the Faculty of Communication at the University of La Habana, especially those regarding the "cyberjournalistic" genres area faced with the impact of information and communication technologies. Moreover, it approaches the multimedia report as a genre of current digital journalism, based on the analysis of the formal and content features of the traditional report and its possible modifications to fit the features of the communication on the net, that distinguish journalism for and by means of Internet, namely "hypertextuality", "multimediality", interactivity. This research has a communicological and empirical-descriptive character. It is supported by the study of multiple and inclusive cases especially from a qualitative methodological perspective. The content analysis, which is the main technique used, is complemented by other techniques, such as interviews with experts, in order to find out the main characteristics of the multimedia report, what is common between this one and the traditional report, as well as those factors that constitute renewing hints. [PUBLICATION ABSTRACT]