Review of: Color in business, science and industry

Reviews Color in business, science and industry by Deane B. Judd . Judd seems to address himself primarily to business men and industrialists to call attention to the scientific aids now available for the solution of a variety of practical color problems. The author refers specifically to a great number of practical color problems encountered in everyday life and endeavors to indicate how "visual psychophysics mixed with a liberal sprinkling of common sense" can provide a solution for these problems. The work is divided into three principal sections. Part I lays the groundwork for the later exposition. The various tools and technics used by the color specialist are described in Part II. Here the author has rendered important service to workers in the color practicum, not only by indicating what each of these aids is designed to do and how it is to be applied, but also by pointing out some of their limitations. Part III is devoted to special problems, such as gloss, opacity or hiding power, clear and turbid media, which have been subjected to intensive quantitative analyses. Despite the attempted integration among physics, psychology, and physiology, it seems fair to say that Judd's chief contribution consists in the description of the methods by which the physical correlates of the visual stimulus are to be specified.