Perspective taking and self-awareness: Drawing an E on your forehead

Self-awareness theory assumes that individuals direct their attention outward or back on themselves as a function of characteristics of the situation. Taking this theory literally, it was hypothesized that Ss taking a self-focused perspective would draw a capital letter E on their forehead such that the E would be oriented for the external perspective of an observer. Ss' whose attention was directed outward would draw an E that would appear backward to another person. As hypothesized, in 3 experiments with 175 female undergraduates, Ss in high self-focus conditions significantly more often than low self-focus Ss drew an E on their forehead oriented toward the perspective of an outside observer, even though they believed they could not be observed by anyone else. Self-focus was induced using a video camera placed either to the side of the S (Exp I) or behind the S (Exp II), where it could not record how the E was drawn. In Exp III, an audiotape recorder was used to induce self-focused attention. The results demonstrate that an external, reflexive visual perspective could be induced by an auditory self-focusing manipulation. Furthermore, in Exp III, when situationally induced self-focus was low, Ss who were high in public self-consciousness (as measured by the Self-Consciousness Scale) were more likely to draw the E from an external perspective than were Ss low in public self-consciousness. Degree of private self-consciousness was unrelated to perspective taking. (13 ref)