Counterculture businessmen: A study of values

Compared the values of 15 long-haired, blue-jeaned businessmen with those of 15 business students who fit the more traditional image of the businessman. Results from the Study of Values test reveal that the groups differed significantly on Economic and Aesthetic Value scales. The blue-jeaned Ss indicated a stronger value placed on aesthetics and weaker value on economics, while the traditional business Ss demonstrated values in the opposite direction.