Drinking habits and expectancies about alcohol's effects for self versus others

Administered an alcohol effects questionnaire and a measure of drinking practices to 150 college students. Ss consistently expected alcohol to affect other people more than themselves for both positive effects such as social or sexual pleasure and negative effects such as impairment, except that moderate and heavy drinkers expected as much social/physical pleasure from alcohol as they expected others to receive. Moderate and heavy drinkers expected alcohol to enhance their own social and sexual pleasure, aggression, and tension reduction more than did light drinkers but did not differ in expected aversive consequences, suggesting that differences in anticipated reinforcement are more salient than anticipated impairment in influencing drinking behavior. Women expected less pleasure and tension reduction and more cognitive and motor impairment from alcohol but did not differ from men in expected enhancement of sexual pleasure, aggression, or expressiveness when differences in drinking habits were statistically controlled. (15 ref)