Matching indices for use in forced-choice scale construction

" . . . an attempt to integrate the results of previous studies by analyzing a comprehensive list of appearance scales derived from . . . the literature and from insights of people making decisions in a forced-choice test situation." 100 items were taken randomly from a larger pool, but la...

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Veröffentlicht in:Journal of applied psychology 1958-12, Vol.42 (6), p.399-403
Hauptverfasser: Morrison, Robert F, Maher, Howard
Format: Artikel
Sprache:eng
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Zusammenfassung:" . . . an attempt to integrate the results of previous studies by analyzing a comprehensive list of appearance scales derived from . . . the literature and from insights of people making decisions in a forced-choice test situation." 100 items were taken randomly from a larger pool, but later randomly reduced to 40. To 12 appearance scales was added a discrimination index. A correlation matrix, generated from mean item ratings, was factor analyzed to yield 5 factors. "The finding of a general factor, supported by previous studies, brings an element of economy to forced-choice scale construction tending to support the pairing of items on only one appearance index."
ISSN:0021-9010
1939-1854
DOI:10.1037/h0039938