Memories of the early development of the psychology of advertising suggested by Burtt's Psychology of Advertising

Hollingworth traces the early development of the psychology of advertising from the work of Gale, Scott, and Münsterberg, and his own extension course in "applied psychology" at Teachers College in 1910, and reviews Burtt's Psychology of Advertising

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Veröffentlicht in:	Psychological bulletin 1938-05, Vol.35 (5), p.307-312
1. Verfasser:	Hollingworth, H. L
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising Human
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doi_str_mv	10.1037/h0057183
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source	Periodicals Index Online; PsycArticles (EBSCO)
subjects	Advertising Human
title	Memories of the early development of the psychology of advertising suggested by Burtt's Psychology of Advertising
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