Memories of the early development of the psychology of advertising suggested by Burtt's Psychology of Advertising

Memories of the early development of the psychology of advertising suggested by Burtt's Psychology of Advertising

Hollingworth traces the early development of the psychology of advertising from the work of Gale, Scott, and Münsterberg, and his own extension course in "applied psychology" at Teachers College in 1910, and reviews Burtt's Psychology of Advertising

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Bibliographische Detailangaben
Veröffentlicht in:Psychological bulletin 1938-05, Vol.35 (5), p.307-312
1. Verfasser: Hollingworth, H. L
Format: Artikel
Sprache:eng
Schlagworte:
Advertising
Human
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Beschreibung
Zusammenfassung:Hollingworth traces the early development of the psychology of advertising from the work of Gale, Scott, and Münsterberg, and his own extension course in "applied psychology" at Teachers College in 1910, and reviews Burtt's Psychology of Advertising
ISSN:0033-2909
1939-1455
DOI:10.1037/h0057183